"Prepared by recognized authorities and at considerable expense" by Kellogg Company of Battle Creek, Michigan, this is really long advertisement for Kellogg's All-Bran.
So, amidst the advice for curing the common ailments of your livestock, current postal rates, party games, and crop seed info, we have such vital pages as:Important Information about the Neglected Ailment (page 3),
What Constipation Means (page 6),
All-Bran Cleanses Like a Water-Softened Sponge (page 14),
Answers to Questions People Ask about Bran (page 21),
Ten Helpful Beauty Hints (page 22 -- avoid constipation!),
The Cathartic Habit (page 26 -- a cathartic in this context is a synonym for a laxative).
This last page starts off, "There is nothing more damaging than the habitual use of laxatives." You get the idea.
Other than that, I love the art and layout of this little book. I love the full-color cover pages and four-page insert with All-Bran recipes (pages 17-20), and the little line illustrations of happy home life throughout.
The first page has an explanation of the zodiac, and the calendars all contain the moon signs -- as well as all the important Christian observance days, including less-common days like Quinquagesima--Shrove Sunday and Twenty-Sixth Sunday after Trinity.
I've scanned the whole book, if you feel the need to catch up on life and branding in 1937. And, for God's sakes, make sure your meals have plenty of "bulk."